Late Breaking Assignment

Suzzette Medina
MCom100W- Tu/Th 10:30a.m.
Late Breaking Assignment
Word Count: 501


Super Bowl, Super Bust!

As a whole, I felt that the commercials that aired during this past weekend for the Super Bowl were a big bust. The commercials left me disappointed and feeling sorry for these big brand name companies for wasting their millions. Other than a select few commercials that succeeded in standing out favorably in my mind, the majority were duds.
Out of the few that I really liked, my favorite was the commercial for the “Tide-To-Go” pen. That commercial showed a man sitting at a desk who looked like he was being interviewed for a job. Every time the potential employee opened his mouth, the stain spoke over him and completely took over the conversation. The commercial was concise, humorous, and could definitely relate to all sorts of people within their target audience. Plus, because the stain possessed its own tiny mouth, it was a little cute as well.
Another one of my top choices was the FedEx commercial with the giant pigeons delivering mail. At first it seemed like a mediocre concept. I figured they would show how much more efficient mail delivery is using FedEx rather than wild animals. What a great comparison, I know. But the humor behind the existence of oversized pigeons stole the stage and left me in stitches. My favorite scene from the commercial was when a single feather floated down to the city, landing on the windshield of a bus, and blinding the driver. This ultimately resulted in the bus crashing into oncoming traffic and with myself in tears from the laughs.
Budweiser, as usual, was a huge buyer of air time this year during the Super Bowl. Professor Hendricks mentioned that he believed Budweiser purchased eight total time slots to air their commercials. Sadly, out of them all, I only somewhat liked one. The wine and cheese commercial made me chuckle a bit, but it was nothing to get excited over. The only slightly humorous part was when a beer bottle was pulled out of a fake baguette. I don’t quite know why I thought that was funny. Now that I look back on the Budweiser commercials, I thought as a whole they were boring and predictable. What will it take for Budweiser to come up with a new and fresh idea for their commercials? They are wasting millions.
The last commercial I am going to mention is the Sobe Life Water commercial with Naomi Campbell dancing along side a bunch of lizards. Perhaps I am the only person in America who feels this way, but why would lizards crawling around and Naomi Campbell attempting to dance make me want to drink Sobe Life Water? I was completely disgusted by both and if anything, it made me NOT want to try this drink. In my opinion, lizards are simply not appealing to most people. Associating a product with another that at times can be seen in a negative light was a big mistake. The only positive thing about the commercial was the music.